A zero-waste company, Genius Juice prides itself on using the whole coconut to create a creamy, delicious and extra nutritious smoothie using both the coconut water and coconut meat, while the husks are upcycled into coconut charcoal for detoxification products and generating energy. Now that’s pure genius!

ROOK worked collaboratively with the company’s Founder and his core team to refresh the brand identity, packaging design and messaging hierarchy while maintaining their core brand equities. The result is a playful, flavorful design that quickly and clearly tells the consumer what the product is, how it’s different, and what its key benefits are.

SERVICES

BRAND IDENTITY / PACKAGING DESIGN / PRODUCTION / CREATIVE DIRECTION