PRESS
Shrubbly Challenges the Functional Beverage Category on Dieline
“The intensity and wildness of the unique flavors and Shrub processes are what inspired ROOK/NYC to create the matte black can.”
88 Acres Seed Butter Unveiled on FAB News
“88 Acres, a Boston-based food company’s recent seed butter brand refresh by Independent Creative Agency, ROOK/NYC, rolling out this Spring.”
GDUSA 2022 People to Watch
Co-founder and Creative Partner, Mark Christou is named one of Graphic Design USA’s 2022 People to Watch.
“Individuals we have come to know and respect for a combination of talent, success, leadership, newsworthiness, influence and community service.”
Culture Pop Soda Wins Silver Pentaward
Packaging design for Culture Pop soda lands a silver Pentaward in the Beverage category.
Brandfetch Dives Deeper on Alicia’s Spice Co. Branding Update
“We modernized the existing wordmark with a more modern serif typeface, and simplified the tree and apple icons to feel more contemporary. Additionally, making the apple icon and the apostrophe match the SKU color added a new touch of depth to the identity.”
Authority Magazine Sits Down with ROOK/NYC’s Thriving Power Couple
“It’s not just about “leading” in the typical sense. It’s about listening, collaboration and encouragement. It’s about trusting the people on your team to take ownership and then stepping in to make quick decisions when you have to. And it’s about always leading by example — we still take the trash out at the end of the day, we always say thank you and we treat everyone as we want to be treated ourselves.”
GOOD COFFEE
DOING GOOD
Crain’s New York Business shares “how think coffee used its pandemic pivot to reduce coffee cup waste” through packaging design partnership with ROOK/NYC.
88 Acres Grows with New Protein Bar Packaging
“The goal of the project was fourfold: drive taste appeal, set product expectations, educate and drive trial. To drive taste appeal and set product expectations, ROOK/NYC incorporated new ingredients and product photography, with the aim of helping consumers to quickly understand what the product is made of.”
GDUSA Commends Live Clean’s Brand Refresh
“This was our fourth partnership with Hain Celestial, and it was great to partner with the team on Live Clean to really drive home the idea of natural power through a bold icon and simple, yet beautiful, visual hierarchy,” says Mark Christou, Founder & Creative Partner ROOK/NYC. “Paring back the amount of communication on the front of the package allowed for a bolder, more striking design that really celebrates the natural ingredients.”
Dieline Highlights the Functional & Flavorful Branding of Culture POP
“ROOK’s work makes the soda brand fun, playful, and approachable, striking the right balance between indulgence and wellness. It visually feels like classic, fruity sodas, but it’s different enough to communicate that it’s not liquid sugar and has an adulting flair because of the probiotics.”
Whitewall Shares Wknd Nation Brand Release
The release of Wknd Nation is recognized for it’s “stylish branding and layered identity” amongst new collections from Dior, Louis Vuitton, and Converse.
Transform Magazine Shares Five Minutes with Mark Christou
“A great piece of packaging will make you want to pick it up, engage with it, explore all the details and find out what's inside, whether it’s a boxed mattress or a small razor blade box. The attention to every detail - including the “please recycle me statement" for instance - is a must in creating great packaging. With all that said, truly great packaging is packaging that sells itself.”
World Brand Design Society Shares Shrubbly Redesign
“The current category of functional beverages leans towards mass marketed, often youthful, approaches; bright colours, traditional typefaces, and abstracted illustrations. Rook/NYC saw Shrubbly’s competitive differentiations as major assets that required more visibility than the existing packaging was providing.”
Trendhunter & 88 Acres
The colorful new packaging of 88 Acres’ seed butter becomes a hit on Trendhunter.
“The challenge here was how to help the consumer quickly and confidently understand what the product is.”
Creative Pool #GettingToKnow
“Work hard, set any entitlement aside and be kind. This will take you so much farther in life than talent alone. Skills can be honed, but attitude speaks volumes. It’s the first thing I assess an interviewee.”
Co-founder and Managing Partner, Rebecca Thomas Christou sits down with Creative Pool to share what it takes to lead a successful business.
Genius Juice Brand Refresh Featured on Packaging of the World
“ROOK/NYC’s methodical process of doing a complete review of our brand from top to bottom and determining the best pathway forward was well executed and thought through. We were extremely satisfied with the work, and felt it was a MASSIVE upgrade to our brand to gain more customers in stores, and gain new customers we had trouble attaining with our previous branding.” – Alex Bayer, Founder & CEO, Genius Juice
PRINT Mag Says “Wknd Nation Is Effortlessly Cool”
“In a world where working from home has become the norm, you could say that this brand knows exactly where the trends are heading and staying. The branding system is fun, quirky, and filled with confidence.”
Dieline Unveils New Alicia’s Spice Co. Packaging
“We partnered with Alicia’s Spice Co. to breathe new life into her brand identity and packaging design. Bold colors and bright illustrations pay homage to the quality ingredients at the heart of her seasoning blend and spice recipes, while a modern touch of elevation is applied to the logo to maintain familiarity.”