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ROOK /  PARTNERS IN BRAND
The logo dreams are made of ✨ 
for the Bodycare line dreams are made of ✨ @iotabody available now on iotabody.com 

Brand naming, Brand Identity & Packaging Design by @rooknyc
A refined balance of science and luxury were the driving force behind the brand’s visual aesthetic, which is anchored by a clean black and white palette and a hidden touch of moss green lining the secondary packaging. 

Discover the world of Nu
The name iota takes inspiration from the millions of tiny organisms that make up the body’s microbiome. The iota wordmark was meticulously crafted to evoke the feeling of continuous motion with its unique kerning and orientation. 

Discover the
@iotabody is redefining personal care to go beyond the superficial and into the world of comprehensive health by targeting the skin micro biome from the neck down. 

Discover the world of Nutritional Bodycare at iotabody.com 

Brand naming, Brand Ide
Introducing @iotabody - the first Nutritional Bodycare brand, available now at iotabody.com 

Brand Naming, Brand Identity & Packaging Design by @rooknyc
Endless summer 🎟

Credit: @diztantdreamer ; original photograph by @agatahepy 

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#summer #endlesssummer #summervibes #beachvibes #sunset #moonsun #sunsets #cottoncandysky #cottoncandyskies #visualart #skylovers #sky #artofvisuals #newcontemporary #
Swag for @shrubbly 🫐🍋

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#shrubbly #shrub #shrubblyvermont #shrubdrink #shrubdrinks #shrubsoda #shrubdrinkingvinegars #sparklingshrub #bubbly #bubblydrink #superdrink #vermontmade #wellnessshot #takeyourshot #brand #branding #brandidentity #identit
⚠️ lifeguard humor

Via @artostomy 

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#summer #summertime #pool #caution #slipperywhenwet #lifeguardproblems #poolhumor
Our brand and packaging redesign for @shrubbly celebrates the wild shrubs, berries and citrus fruits that make this unique, bubbly superdrink so delicious with rich illustrations that pop on an intense black background. 

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#shrubbly #shrubblyvermont
✨NEW✨brand ID & packaging design refresh for the amazing team @shrubbly 👉swipe through for the full lineup & the big before/after transformation 💥

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#shrubbly #shrubblyvermont #sparklingshrub #bubbly #bubblydrink #superdrink #vermontmade #
🌈 @drinkculturepop
ICYMI! @drinkculturepop launched not one, but TWO new perfect for summer flavors: Strawberry Rhubarb & Lemon Lime! 🍓🍋 

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#culturepop #culturepopsoda #fizzy #gutsy #drinkculturepop #feelgood #soda #bettersoda #strawberry #rhubarb #strawberryrhu
Piet popsicle 🫠

Credit: Alessio Franceschetto via @artostomy 

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#popsicle #pietmondrian #piet #mondrian #cold #ice #icepop #painter #artist #icon #destijl #artostomy #design #creative #colorfield #colorfieldpainting #architecture #modernism #compo
Allergy SZN #inspo #spring #daisies

Credit: @konji___ 

#inspiration #flowers #architecture #balcony #composition #daisy #springflowers #art #visualart #visualarts #konji #artist #photographer #photography #photooftheday #photo #spring #springtime #
ROOK/NYC creates a wildly unique design for ‘Bubbly Superdrink’ Shrubbly 🫧 

Full article on @abduzeedo
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