BRUCE COST GINGER ALE

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BC-04-1080.JPG
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BC-01-1080.JPG
BC-02-1080.JPG
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BRUCE COST GINGER ALE

$250.00

Made in Brooklyn with the finest ingredients, Bruce Cost Ginger Ale is refreshingly real. ROOK/NYC refreshed the brand identity and package label system to elevate the branding, dial-up flavor cues and optimize communication to work harder on shelf while maintaining key brand equity.

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BRAND IDENTITY / PACKAGING DESIGN / PRODUCTION / CREATIVE DIRECTION

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