iota, the first nutritional body care brand, is redefining personal care to go beyond the superficial and into the world of comprehensive health by targeting the skin microbiome from the neck down. Launching with two hero products, the Supervitamin Body Wash+ and the Superplant Body Serum+, each formulation delivers the most comprehensive approach to health in bodycare with a unique two-fold method: 1) A proprietary blend of microbiome-balancing prebiotics and postbiotics that directly targets the root of skin health and helps address skin issues before they occur, and 2) An expansive composition of multivitamins and essential actives thoughtfully curated based on compatibility and the unique benefits to skin health they each offer. The final compositions for each product were selected to optimize for radiance, firmness, hydration and smoothness.

“Traditional personal care has a quick-fix approach to issues like breakouts, odor and dry skin that too often neglects the root cause of these issues — our skin microbiome,” says iota co-founder and beauty industry vet Monique Meneses. “iota was created to increase skin health awareness. It’s critical for comprehensive health, just like sleep, gut health, nutrition and exercise.”

ROOK/NYC partnered with Monique Meneses and her business partner and husband, Ray Kim, to create the brand name, visual identity and packaging design. The name, iota, takes inspiration from the millions of tiny organisms that make up the body’s microbiome. The iota word mark was crafted to evoke the feeling of continuous motion with its unique kerning and orientation throughout. A refined balance of science and luxury were the driving force behind the brand’s visual aesthetic, which is anchored by a sophisticated black and white palette, with a hidden touch of moss green lining the secondary packaging. 

“In partnership with our client, we meticulously iterated on the layout of the packaging design to celebrate the artful science of ingredients and functionality without crowding the overall design” - Mark Christou, Founder & Creative Partner, ROOK/NYC

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BRANDING / PACKAGING DESIGN / COPYWRITING / PRODUCTION / CREATIVE DIRECTION